Use Content To Create Inbound Traffic
Inbound marketing is the art of attracting business instead of chasing it. People nowadays do not like to be interrupted by a bullying ads and pop-ups. Inbound marketing is about distributing valuable content rather than blasting out intrusive ads to customers regarding your products. Inbound marketing is all about publishing the right content in the right place at the right time and providing searchers what exactly what they’re looking for precisely when they need it. Sharing is caring and our inbound marketing tactics will ensure that you publish content that is worthy of sharing. Inbound marketing is marketing that people actually like as it is relative content that is helpful to them and not interruptive.
Any good product or service also solves a problem in society. Why not offer content that provides people with information regarding this problem and then as a side note that becomes your new advertisement. Inbound marketing is about providing value rather than seeking attention. You must get inside the head of your prospects you must speak their language feel their pain and present them with a solution. We will create content that is specifically designed to appeal to your dream customers. A good inbound marketing campaign will build a brands authority, influence future purchases, generate social media shares and inbound links, boost you’re search engine optimization efforts, increase brand awareness, allow customers to engage with your brand and generate quality needs for far less money compared to traditional marketing strategies.
Inbound Marketing Tactics That Work
Tutorials
Video tutorials are one of the best ways to provide value to your target audience. By providing lessons or information your audience requires you are able to generate a healthy amount of attention around your business. We can assist with the production and promotion of these tutorial campaigns.
e-Books
With an eBook you have the potential to reach a huge number of potential customers who just need more information related to your industry. The increase in exposure a quality eBook creates can lead to new customers, new business and new opportunities.
Q&A's
Providing knowledgeable answers to common questions your audience may have allows your brand to become recognized as a source and authority within that industry. This puts your brand in a position to capitalize on that recognition through increased sales and customer retention.
Blogging
With Google’s recent search algorithm updates, blogging has become more essential than ever. The more your company blogs, the better chance your company has of getting found. We create a strategy around your blog so that all of your blog posts answer your prospects’ questions. Blogging is one of the best ways to spread your company’s message online.
Email Campaigns
Keep your business in front of your prospects while nurturing the relationship by providing regular, informative updates relevant to your audience. Email campaigns essentially help to shorten the sales process by building trust and fostering a relationship with prospects early on, rather than waiting for a conversation to start that relationship..
Social Media
Your customers are interacting with each other using social media therefore having a strong social media marketing plan and presence on the web is key to tap into their interest. If implemented correctly marketing with social media can bring remarkable success to your business.
Webinars
Webinars are educational in nature and can be used to target those people who have already downloaded some of your content and are possibly looking for more. They are in the consideration phase of the purchase process, and webinars are the perfect way to guide them to that next all-important decision phase.
Video Production
Video production is as important as blogging in general these days. Some searchers prefer to read content however there are also searchers who would rather receive their content through video. You want to target both. We’ve found that educational videos, such as how-to guides, are more widely viewed and successful in business industries.
