Add Search To Your Marketing Mix
Our search engine marketing services create both paid search results and organic search results. It is important to mix both of these together as they both have their advantages and disadvantages. Organic search allows you to reach your target audience for free however paid search allows you to reach targets that you’re not able to reach with SEO alone. As optimized as a website can be your it will never be able to target every single keyword phrase. Eventually all websites will have to invest in some form of pain search advertising if they want to reach everyone, and yes everybody uses search.
SEM involves knowledge of marketing communication as well as the understanding of business, economics, strategic thought and the ability to think outside the box. All while keeping your focus on business goals and targets. As Internet marketing specialists we will be overseeing your Internet marketing campaigns. We will multiply your impact by getting your website in front of targeted eyeballs. It will ensure that your online marketing portfolio is balanced, that your website appeals to the right audience and that it gets viewed by the right segment.
Search Engine Marketing Tactics That Get Results!
Search Engine Optimization
All of our search engine optimization services begin with a deep analysis of your website as well as your competitors. After taking time to analyze and understand your business we will create a SEM strategy that works toward your goals.
Link Development
Links are an important aspect of search engine marketing because they demonstrate a site’s popularity. When search engine spiders find a site with lots of other sites pointing to it, they conclude that the site provides quality information that it should be rewarded with higher rankings.
Local Search Marketing
Local search marketing is a critical SEM aspect for retail stores, doctors, restaurants, hotels and more. We optimize your search engine marketing efforts to focus on attracting local buyers because 70% of searchers are seeking local products or services.
Pay Per Click Optimization
As optimized as a website can be your it will never be able to target every single keyword phrase. Eventually all websites will have to invest in some form of pain search advertising if they want to reach everyone, and yes everybody uses search. Let us optimize your SEM advertising campaigns to maximize your return on investment.
CTR Optimization
Click through rate optimization is essential to SEM success because it affects how much you pay every time someone clicks your search ad. We will measure the percentage of clicks advertisers receive out of total ad impressions. A low CTR generally reduces the effectiveness of your campaigns.
Responsive Search Optimization
Gone are the days when search engines returned the exact same results for every user. Now a days results change depending on what kind of device your searching from. Being optimized for mobile and traditional search is more important than ever.
Keyword Alerts
Every month we perform SEM audits that provide reports related to your targeted keywords. This allows us to constantly keep an eye out on yours and your competitors rankings for specific keyword phrases.
Bounce Rate Reduction
We employ tactics to make sure searchers stay on your webpage once they arrive. Proper use of content allows us to render webpages that are more attractive than those of your competitors because you don’t want potential clients hitting that back button and returning to the search results page.
Long Tail Optimization
The most valuable SEM keywords are the once that are very specific and targeted. These are longer phrases which contain 3 or more words. These phrases have the highest level of conversion and are also the hardest to rank for. We employ tactics that are attractive to google’s long tail algorithm.
SEO Copywriting
Part of having a well balanced search engine marketing campaign is having quality content that is relevant to readers and is related to the keywords you are targeting. We specialize in creating quality written SEM content that is keyword dense and optimized.
White Hat Tactics
Gone are the days when webmasters could get away with shady methods of optimization. Search engines have gotten wiser and these old black hat SEM techniques will only hurt your rankings. We only use white hat tactics which will never hurt your rankings.
Snippet Optimization
A snippet is what searches actually see on the search results page. This is the title of your page as well as some content that google will gather from your site to stick under your listing. This is important content as it is what determines whether a search chooses your link or another one close by.
